Founder: Ahmed Tawfik
Stage: Pilot Production and Initial Sales
Description: Wadi el Kheir aims to be a shareholding company that specializes in dried fruits and vegetables. The company is currently focused on providing packaged (branded and white label) tomato powder to supermarket chains, the hospitality industry and flavoring companies in the local market (20% of production) and it is planning to export to foodstuff exporters, supermarkets and specialized pharmaceutical companies in the GCC and EU in the future (80% of production). The company uses the contract farming model with farmers in Esna, one of the hubs of tomato production in Upper Egypt.
Value Proposition: Wadi el Kheir offers packaged branded and white label powdered tomato products supermarket chains, the hospitality industry and flavoring companies in the local market who are looking for a consistent source of local, high-quality powdered products. Wadi el Kheir also aims to offer foodstuff exporters, supermarkets and specialized pharmaceutical companies an additional source of raw materials and products as per the required specifications.
Cleantech Arabia’s support: through Imkan Project for youth employability and entrepreneurship in Upper Egypt
Supported with: The People of Japan, Ministry of Trade and Industry, Luxor governorate, United Nations Industrial Development Organization, and Chemonics Egypt Consultants.
